I have been an avid bass tournament fisherman and custom lure maker for many many years. I wasn’t happy with the baits that I was purchasing, it was the same thing that every other angler was throwing. I wanted certain colors and patterns so I started making my own lures and baits that I know would catch fish. I have decided to let everyone else have the opportunity to enjoy the baits and rods that I custom create. I really have a passion for this and hope it shows in the products that I offer.

I only use highest quality paints, epoxy’s and components to build my Lures and Rods. I strive to offer the best quality, if you are not happy with your purchase I will make it right…

“I Believe Life’s to Short to only Fish on the Weekends”

Established in 1980

Happy Fishing!!!

Rick Roberts